I take things apart and put them back together.

As a kid it was paper, which I tried to turn into books. Later it was clay and plaster, which I carved, broke, and cast again.

Now it's brands. With every project, I look for what makes it special. Then I build from there, starting with a logo and growing it into a full identity. Every first attempt teaches me something. The version that survives is usually the best one.

I shape identities the way I once shaped clay. The screen is flat. The world isn't. A brand ends up in hands, on walls, in space. I don't draw brands. I sculpt them.